Open with confidence.
Cold-call structure & disposition tracking
Learn · Practice · Apply PROFESSIONAL CERTIFICATION · 8 WEEKS
Turn a conversation
into an opportunity.
Lead Generation & Appointment Setting
An 8-week certification in outbound cold-calling and appointment setting — cold-call fundamentals, objection handling, and CRM discipline, taught the exact way it's done inside a working call center today.
YOUR NEXT COHORTA fresh start. A focused eight weeks.
—DAYS
:—HRS
:—MIN
Not sure this course is right for you? Find your training path ↗
Or try a sample exercise—no sign-up✓ Beginner-friendly foundations✓ Practice-led learning
Training for remote work. Certification does not guarantee employment.
PICTURE YOUR NEXT CHAPTERYou enjoy a good conversation. Now give it a professional purpose.See the work you’ll practise
8 weeksA structured learning journey
32+ hoursCore course training
Learn + practiceLessons, quizzes & assignments
Assessed skillsWritten, call & CRM tasks
THE SKILL BEHIND THE OPPORTUNITYDon’t just know what to say.
Don’t just know what to say.
Know what to do next.
8-week certification in outbound cold-calling and appointment setting for US home-service, real estate, solar, healthcare, and B2B clients, with weekly live sessions and a graded Week 8 certification.
Handle the hesitation.
Gatekeeper vs. decision-maker identification
Learn · Practice · ApplyMake the next step count.
Objection handling (10 real objections)
Learn · Practice · ApplyYOUR PRACTICAL TOOLKIT
A real CRM workflow · Cold-call structure · Zoom / phone systems
YOUR COURSE IN ABOUT 20 SECONDSSee your
See your
next step.
Meet the skills you’ll practise in Lead Generation & Appointment Setting—and take a look inside the Academy Playground.
Explore the full curriculum ↗Course introduction · AI-generated presenter and narration with Academy practice visuals. Not a student testimonial.
Read the video transcript
Nervous about cold calls? Confidence comes with practice. Inside the Playground, practise real appointment-setting scenarios. Open confidently. Ask better questions. Handle objections. Agree the next step. Build your skills in lead generation. Explore the course today.
LESS IMAGINING. MORE UNDERSTANDING.Picture yourself
Picture yourself
doing the work.
Build the confidence to open a call, understand a need, and agree on a useful next step. Select a moment below to look inside the practice.
01The call connects.Practise a clear opening that respects the other person’s time.↗
HVAC seasonal tune-up · appointment-setting scenario
THE SITUATION
YOUR NEXT MOVE
Introduce yourself. Give a clear reason for the call.
A professional opening earns attention; it does not demand it.
02You hear “we already have someone.”Listen for context before trying to book anything.↗
HVAC seasonal tune-up · appointment-setting scenario
THE HESITATION
YOUR NEXT MOVE
Understood. What is working well with your current setup?
Acknowledge the relationship. Ask a useful question.
03There may be a useful next step.Learn to distinguish a genuine fit from a polite maybe.↗
HVAC seasonal tune-up · appointment-setting scenario
THE DECISION
YOUR NEXT MOVE
Clarify the need and timing before suggesting a visit.
Qualification matters more than pushing for a yes.
04Make the conversation count.Carry the call details into a clear record and follow-up.↗
HVAC seasonal tune-up · appointment-setting scenario
THE HANDOFF
YOUR NEXT MOVE
Record the need, agreed next step, and relevant timing.
Pair conversation practice with the course’s CRM lessons.
Based on the Academy’s course content and signed-in Playground. Previewing these steps does not create an attempt or save a score.
Try the no-sign-up exercise ↗What will you learn in lead generation and appointment-setting training?
SchoolRegistry Academy’s Lead Generation and Appointment Setting course is an eight-week online programme for beginners and career changers in Nigeria. First, students learn prospect research, professional openings, qualification and objection handling. Second, students practise written follow-up, call decisions and CRM-style documentation. Third, tutor-reviewed assignments, revisions and a final simulation create evidence of applied judgment. The October 2026 cohort follows a daily study plan with Friday live practice. Certification requires the published course completion rules, full tuition coverage and an 80% overall result. The programme develops demonstrable outbound sales-support skills; it does not promise employment, appointments, clients or income.
How the Academy supports your progress
AI study support
Ask academic questions in the lesson player. The assistant uses lesson context but does not answer assignments or grade your work.
Practical task boards
Manage personal work and participate in assigned team tasks with columns, dependencies, comments and history.
Feedback and revision
Use tutor feedback, explain your changes and resubmit while the original and revised evidence remain available for review.
Your assessed portfolio is private by default. Sharing is optional and revocable. Available learning-media formats depend on the lesson; caption and low-bandwidth processing is still being completed across the library.
DESIGNED AROUND DOINGA course you
A course you
participate in.
Not just watch.
Build a habit of learning, applying, and improving. Each part of the week gives the next one a purpose.
Explore your eight weeks ↗MONDAY–THURSDAY
Learn in focused sessions.
Work through self-paced lessons and check your understanding with module quizzes.
THROUGHOUT THE WEEK
Put the lesson to work.
Apply what you’ve learned through assignments and track-specific practical exercises.
FRIDAY
Practice. Get feedback. Improve.
Join the live session and submit your weekly assignment on the cohort schedule.
YOUR LEARNING ROADMAPEight weeks.
Eight weeks.
A stronger
skill set.
From the foundations to your final practical assessment, each stage builds on the last.
A clear standard at every step.
Module quizzes check understanding before you move forward. Final certification includes written and practical assessment.
01WEEK 1Foundations+
The funnel, the vocabulary, call anatomy, and why delivery carries as much weight as content.
- The funnel, cold list to booked appointment
- Where this job sits: call center, contracted team, or freelance
- A day in the life — a real agent's shift, hour by hour
- Why this skill transfers beyond home-service trades
- Listening Lab: Understanding Different Callers
- Disposition & gatekeeper, with 5 real examples of each
- Decision maker vs. influencer, told apart live
- Connect rate, dial-to-connect ratio, show rate
- Practice: labeling 10 real call transcripts
- Listening Lab: Understanding Different Callers
- American English for This Job
- The opener — the first 10 seconds that decide everything
- The permission-based intro
- The hook — stating value in the prospect's language
- The bridge sentence into discovery
- Listening Lab: Understanding Different Callers
- Why delivery carries as much weight as content
- Pacing — matching the prospect without losing control
- Active listening signals that prove you're listening
- Mirroring without sounding fake
- Listening Lab: Understanding Different Callers
02WEEK 2Discovery & Qualification+
Running a real discovery conversation without ever sounding scripted.
- The cost of pitching too early
- What discovery actually earns you
- The discovery mindset: curious, not selling
- Common discovery mistakes new agents make
- Listening Lab: Understanding Different Callers
- Open vs. closed questions: when each works
- Sequencing: order changes the answer
- Adapting SPIN for a 90-second call
- Practice: building a 5-question sequence live
- Listening Lab: Understanding Different Callers
- Listening for what's said and what isn't
- Taking notes without going silent
- Reflecting back what you heard
- Practice: a note-taking drill on a recorded call
- Listening Lab: Understanding Different Callers
- Budget signals in a home-service conversation
- Authority: who actually decides in the household
- Need and urgency vs. a soft maybe
- Timing: "not now" vs. "never"
- Listening Lab: Understanding Different Callers
03WEEK 3Objection Handling I+
The ten objections you'll hear again and again — and the feel-felt-found framework that actually works.
- Real objection vs. stall tactic
- The psychology behind a knee-jerk no
- Objections as information, not rejection
- Practice: categorizing 10 real objections
- Breaking down each part of the framework
- Why it beats arguing
- Adapting the language so it doesn't sound robotic
- Practice: building 3 responses live
- "Not interested" and "send me info"
- "Already have someone"
- "Just looking"
- "Call me back" (what it usually really means)
- Price shock
- "I need to think about it"
- Spouse or partner deferral
- Timing pushback and skepticism about the caller
04WEEK 4Advanced Objections & De-escalation+
De-escalating an angry prospect and running a real multi-touch cadence.
- What actually makes someone angry vs. just annoyed
- De-escalating without being submissive or defensive
- When to keep going vs. when to end the call gracefully
- Practice: real angry-prospect transcript excerpts
- Why Follow-Up Is the Job, Not a Sign You Lost
- Persistent vs. Desperate: What Actually Changes By Touch Three
- What to Actually Say on Touch Two and Three
- Cold or Slow? Sequencing Your Own Follow-Up Plan
- Why Objections Stack
- Triage: Which One First
- Naming the Stack Out Loud
- Practice: Working the Stack
- The Scorecard: What a Manager Actually Listens For
- The Good Call: A Full Transcript, Annotated
- The Bad Call: Same Objections, Same Prospect Type, Wrong Response
- Week 4 Closes, Week 5 Opens: HVAC, Plumbing, Roofing, Electrical
05WEEK 5Contractor Trades Specialization+
Selling into HVAC, plumbing, roofing, and electrical with real urgency framing.
- HVAC Vocabulary and Urgency Signals
- HVAC-Specific Discovery Questions
- HVAC-Specific Objections
- Practice: A Full No-Cool Call in July
- Reading a Plumbing Call: Vocabulary and the Real Emergency Line
- Plumbing Discovery for Triage
- The Objections Plumbing Calls Draw
- Mock Call: The Leak Under the Sink
- Why Roofing Calls Are Different
- Roofing Discovery Questions
- Roofing Objections
- Practice: Working a Roofing Call
- Vocabulary and Urgency Signals: When a Call Is a Real Emergency
- Discovery Questions: Safety First, Then Scope, Then Age of the System
- Objections: Permits, Licensing Trust, and the DIY Question
- Mock Call, Week 5 Wrap-Up, and the Turn to Week 6
06WEEK 6CRM Mastery & Reporting+
Logging a call correctly and reading a performance report the way a manager does.
- The Real Objects Inside a CRM
- Why Logging Matters: The Cost of Skipping It
- The Anatomy of a Good Log Entry
- Practice: Log the Call Correctly
- Disposition Code vs. Disposition Note
- What Makes a Note Actually Useful
- Logging Mistakes That Cost Bookings Later
- Practice: Score the Call, Write the Note
- The Metrics That Actually Matter
- Reading a Report to Diagnose the Real Problem
- Reading the Trend, Not Just the Week
- Practice: Diagnose the Report
- A Full Shift, Logged in Real Time
- Reading Your Own Shift as a Report
- When the Format Is Right but the Timing Wasn't
- Closing Out Week 6
07WEEK 7Full Simulation+
Sustaining a realistic shift's dial volume, remote-work discipline, cross-cultural rapport.
08WEEK 8Certification+
Written exam, three graded mock calls, and a practical CRM task — pass all three to certify.
TAKE A CLOSER LOOK
Your next step, on your terms.
Keep the curriculum, fees, start date, and study checklist in one handy course guide.
A SMALL TASTE OF THE TRAININGA moment of judgment.
A moment of judgment.
What would you do?
Start with good judgment. Try this illustrative exercise and see the reasoning behind a useful response.
SAMPLE EXERCISE No sign-up. No score saved.
PRACTICAL JUDGMENT01 / 01
We already have someone who handles that.
Choose your next response.
sr / SCHOOLREGISTRY ACADEMYCERTIFICATE OF ACHIEVEMENTEarned through
Earned through
demonstrated skill.
Lead Generation & Appointment Setting
KNOWLEDGE
COMMUNICATION
EXECUTIONSR
ACADEMY
COMMUNICATION
EXECUTIONSR
ACADEMY
SAMPLE DESIGN · NOT AN ISSUED CREDENTIAL
MORE THAN COURSE COMPLETIONA certificate.
A certificate.
And the work behind it.
SchoolRegistry Academy certification is assessed through knowledge and practical tasks—not simply time spent watching lessons.
- A written assessment of your understanding
- Three graded mock calls
- A practical CRM task
- A unique certificate ID and verification page
Issued by SchoolRegistry Academy. This is not a third-party accreditation or a guarantee of employment.
MAKE AN INFORMED CHOICEIs this your
Is this your
next step?
A good fit if you…
- You're comfortable on the phone, or want to be — this trains that comfort deliberately, starting from real fundamentals, not assuming you already have it.
- You want the fastest path into a recurring, remote income stream with US clients — appointment setting is one of the highest-volume categories US companies actively outsource.
- You don't want a script you memorize and recite — you want to actually understand why a real conversation works, so it holds up when a real homeowner goes off-script on you.
Plan for the practicalities.
A computer, headset, reliable internet, and a quiet place to practice will help you participate. Check the live-session schedule before enrolling.
Future US-client work may involve afternoon or evening hours in Nigeria.
GIVE YOUR LEARNING A DIRECTIONSkills with a
Skills with a
role in mind.
Roles this training prepares you to pursue. Start with the work you want to do, then build the skills to demonstrate it.
Appointment Setter
Qualify interest and coordinate appointments for a business.
YOUR TRAINING CONNECTION
Call structure, discovery, objections, and follow-up.
Outbound Calling Representative
Introduce a service and understand whether it fits the prospect.
YOUR TRAINING CONNECTION
Respectful openings and clear communication.
Lead Qualification Representative
Identify relevant needs and pass useful context to a sales team.
YOUR TRAINING CONNECTION
Question sequencing and accurate CRM records.
Employers may also require campaign-specific training, call-quality checks, and availability during client hours. Employment is not guaranteed; role titles and hiring requirements vary by employer.
THE SKILL IS ONLY PART OF YOUR STORY
Explore enrollment ↗Learn how to show what you can do.
The shared Career Readiness course covers your LinkedIn profile, résumé, interview practice, and getting paid as an international remote contractor. Describe practice honestly as training—not employment.
Talent should have
more than one way forward.
Need help with your course fee? Apply for a Founder's Scholarship before enrolling. You can also invite a family member, employer, or supporter to sponsor all or part of your training.
Scholarship awards depend on review and available budget. Sponsorship does not guarantee admission, certification, or employment.
INVEST IN A SKILL YOU CAN USEYour next chapter
Your next chapter
starts with
one clear step.
Choose your payment option. Get a clear view of the commitment before making your decision.
One track. The complete program.
- Eight-week structured curriculum
- Self-paced lessons and module quizzes
- Live Friday practice sessions
- Weekly assignments and final assessment
- Certification when requirements are met
LEAD GENERATION & APPOINTMENT SETTING8-week program
Pay in full or choose two installments at checkout.
₦200,000
Full course fee · or ₦100,000 × 2 installments
- Total course fee
- ₦200,000
- Format
- Online + live practice
- Cohort start
- Oct 1, 2026 · 11 AM WAT
Choose your payment plan securely at checkout.
Questions? Book a free advising call ↗Choose an available time with the Academy team. All times are WAT.
BEFORE YOU DECIDEGood questions.
Good questions.
Straight answers.
Is this only for home-service trades like HVAC and plumbing?+
No. You'll specialize in trades in Week 5 because the demand there is real and urgent, but the exact skill you're building transfers directly to real estate, solar, healthcare, and B2B software — anywhere a business books appointments from cold outreach.
I get nervous on the phone. Can I actually do this?+
Week 1 starts from the actual fundamentals — the vocabulary of the job, the anatomy of a call — assuming zero prior comfort with cold calling. The nervousness itself is addressed directly in Week 3, which covers the psychology of why rejection stings and how to stop absorbing it personally.
What does the CRM training actually cover?+
Week 6 teaches you to log a call the way a real manager expects — clear notes, correct outcome tagging, next-step scheduling — and to read a performance report and understand what it's actually telling you about your own work.
When does the cohort begin?+
October 1, 2026 at 11:00 AM WAT (Nigeria). Confirm the recurring Friday-session schedule in your enrollment information.
Is a job guaranteed?+
No. The Academy develops and assesses skills. Employment depends on your performance, employer requirements, and available roles.
What does the fee include?+
₦200,000 covers this track. You can pay in full or in two ₦100,000 installments, with the balance due three weeks later. Review the handbook and checkout terms before paying.
A little clarity.
A more confident decision.
Talk through this course, your experience and how to get started. Choose a time from the Academy team’s shared availability.
See available advising times ↗Four more ways to move forward.
A certificate should be
easy to check.
Employers and partners can confirm the current status of a shared SchoolRegistry Academy certificate using its 12-character ID.
Verify a certificate ↗Related career guides
Use these existing SchoolRegistry guides to compare the wider career decision before you enroll.
BUILD THE SKILL. PRACTICE THE WORK.Your next opportunity
Explore your enrollment ↗
Your next opportunity
deserves preparation.
Explore your enrollment ↗Lead Generation & Appointment Setting · SchoolRegistry Academy