Free Social Media Management training scholarship in Nigeria

What you will learn

A ten-week certificate course in remote social media management: brand voice matching, community management, content calendars, scheduling tools, and honest reporting, taught the exact way a working agency actually does it.

• Reach, impressions, engagement rate & CTR
• Brand voice & community management
• Platform-specific strategy (Instagram, TikTok, Facebook, LinkedIn)
• Hook writing & scroll-stopping captions
• Organic vs. paid performance reporting
• Crisis response & de-escalation
• Multi-platform content calendars
• Client-ready analytics reporting
• Real mock-account assessment

Eight weeks at a glance

1. Week 1: Foundations. The four pillars of the job, the core vocabulary: reach, impressions, engagement rate, CTR: reading and writing to a real brand voice, community management, complaint de-escalation, content calendars, and honest reporting.
2. Week 2: Writing Content That Performs. Hooks, captions that drive real engagement, and the anatomy of a post that stops the scroll instead of getting scrolled past.
3. Week 3: Platform Deep Dives. Instagram, TikTok, Facebook, and LinkedIn each covered on their own terms: format, algorithm behavior, and audience expectations specific to each.
4. Week 4: Paid Social & Client Reporting Specialization. Reading organic versus paid performance correctly and building the kind of report a client trusts enough to keep renewing.
5. Week 5: Advanced Crisis Response & De-escalation. Handling a viral negative moment or a real PR-adjacent situation: when a complaint stops being one customer and starts being a visible pile-on the whole account has to weather.
6. Week 6: Scheduling & Analytics Mastery. Running a multi-platform queue without errors and reading a real performance dashboard the way a manager, not a fan, reads it.
7. Week 7: Full Simulation. Running one real brand's account for a full simulated week: calendar, publishing, community management, and reporting, all at once, under realistic time pressure.
8. Week 8: Final assessment. Written exam, a graded mock client account, and a practical reporting task: pass all three to certify.
9. Week 9: Practicum, part one. Three timed shifts on Brightline Studio, a fictional agency, plus a real scheduling account on AckPost. Items arrive the way they do in a real shift; every action is graded against the rules of the job.
10. Week 10: Practicum, part two. Three more shifts including a downtime drill, a peer review of another student's work, and a tutor-marked final. Passing needs zero critical errors.

Who this track suits

• You can write convincingly in someone else's voice, not just your own: the actual skill here is disappearing into a brand's tone, vocabulary, and personality, the way a voice actor becomes a character, not showcasing your own creativity.
• You're genuinely comfortable being told to follow a plan someone else approved: this job is disciplined execution against a content calendar and a voice guide, not posting whenever inspiration strikes.
• You don't panic at a public complaint: you want to learn the actual method for acknowledging a frustrated customer specifically, moving the real fix to a DM, and never arguing in public, so one bad comment never turns into a pile-on.
• You want a real, defensible answer for 'what did this actually do for my business': not follower-count vanity, but reach, engagement rate, and click-through rate, reported honestly even when the week was mixed.

How to apply

1. 1
   Apply

   Fill in the form. It takes about two minutes. One application per email address, for one pool.

2. 2
   Get accepted

   Acceptance emails go out in batches. Watch your inbox.

3. 3
   Start learning

   Open your first course or your track the same day. You have six weeks to finish your first course or Week 1.

More about the scholarship

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